I. Market research and demand analysis

1. Film market demand: With the continuous development of the film industry, the audience's requirements for viewing experience are getting higher and higher. LED screens, with their high brightness, high contrast, bright colors and other characteristics, can bring more shocking visual effects to the audience. Therefore, in the film market, the demand for high-quality display equipment continues to grow.

2. Current status of the rental market: At present, the LED screen rental market is relatively mature, but it is mainly concentrated in commercial activities, concerts and other fields. In the film industry, LED screen rental is still in its infancy and has a large market space and development potential.

3. Target customer groups: Film production companies, cinema chains, film festival organizing committees, etc. are all potential target customers. They have an urgent need for innovative display technologies and solutions to improve film quality and viewing experience.

II. Product selection and customized services

1. Product selection: According to the special needs of the film industry, select the appropriate LED screen model. For example, you can choose an LED screen with high refresh rate, low latency, wide viewing angle and other characteristics to ensure smooth and delicate picture effects during movie playback.

2. Customized service: Provide customized rental solutions according to the needs of different customers. For example, the color parameters of the LED screen can be adjusted according to the style and tone of the film; the shape and size of the LED screen can be customized according to the layout and size of the theater; professional technical support and after-sales service can be provided.

III. Marketing strategy and brand building

1. Marketing strategy: Actively promote the application advantages of LED screens in the film industry through a combination of online and offline methods. For example, you can hold technical seminars, product exhibitions and other activities, invite professionals and potential customers in the film industry to participate; use social media, industry websites and other channels for online promotion.

2. Brand building: Establish a professional and reliable brand image and enhance customer trust in LED screen rental services. Brand building and dissemination can be achieved by providing high-quality products and services and establishing a good reputation.

IV. Cooperation expansion and business development

1. Partners: Actively seek strategic cooperation with partners such as film production companies and cinema chains. Achieve win-win development through resource sharing and complementary advantages. For example, we can provide partners with preferential rental prices or customized service solutions; and jointly carry out technology research and development and innovation activities with partners.

2. Business expansion: On the basis of consolidating existing businesses, we will continue to expand new business areas and application scenarios. For example, LED screens can be used in large-scale events such as the opening and closing ceremonies of film festivals; explore innovative application methods that combine LED screens with other display technologies, etc.

In summary, entering the film industry by leasing LED screens is a business strategy with both challenges and opportunities. To succeed in this field requires in-depth market research and demand analysis, precise product selection and customized services, effective marketing strategies and brand building, as well as extensive cooperation expansion and business development.