Following the rapid development of the economy, many shopping malls are now equipped with LED displays. Nowadays, transparent LED displays in shopping malls are generally used for publicity and product promotion to create a shopping atmosphere and adjust the atmosphere. The emergence of new advertising media transparent displays is to provide shopping malls with more choices of transparent cool, fashionable, and technological.

In general, the weight of the LED display screen in the shopping mall is above 30kg/㎡, which has high requirements on the load-bearing capacity of the original building structure. A large-scale steel frame structure is required during construction, which is time-consuming and laborious. In addition, because it is not light-transmissive, it will be black after installation. It will affect the beautiful appearance of the shopping mall building, block the sunlight and vision, and affect the lighting. The LED transparent screen is light and beautiful, and has relatively low requirements for the load-bearing capacity of the building. When it is not lit, it does not affect the appearance of the building. The high permeability ensures the lighting requirements of the lighting structures such as the floors of the shopping mall, the glass facades, and the windows. The transparent display screen has heat dissipation function and is easy to install and maintain. When playing advertisements and designing the advertising content screen, the unnecessary background color can be removed and replaced with black, so the expression content is displayed. The appropriate part does not emit light during playback, which is the transparent effect. This playback method greatly reduces light pollution and energy consumption, and can achieve energy saving of more than 30% compared with conventional LED displays. The application value of transparent displays in shopping malls is analyzed.