Outdoor advertising media has long been an important channel and means of advertising and marketing. However, traditional outdoor advertising media are limited by creative design and production technology, which often make it difficult to achieve accurate, efficient and personalized advertising and marketing. The emergence of LED displays has changed the communication methods and effects of traditional outdoor advertising media, bringing new opportunities and challenges for the development of outdoor advertising media. Firstly, LED display can realize more efficient, accurate and personalized advertising and marketing. Through intelligent optimization and management of advertising content, audience positioning and placement time, the exposure rate and arrival rate of advertising can be improved, thus realizing more accurate, efficient and personalized advertising and marketing. Secondly, LED display screen can realize more intelligent, efficient and stable advertising release and management, through intelligent control and management system, realize automation and intelligence of advertising release, management, monitoring and optimization, and improve the efficiency and stability of advertising release, so as to realize more intelligent, efficient and stable advertising release and management. In short, the emergence of LED display has changed the communication mode and effect of outdoor advertising media, brought new opportunities and challenges for the development of outdoor advertising media, and provided a more comprehensive, efficient and intelligent solution for advertising promotion and marketing.