In recent years, the design of LED display screens has been constantly innovating, not only in terms of display effects and visual effects, it is more realistic, vivid, and gorgeous, but also can achieve more diverse functions and applications. For example, through the integration with artificial intelligence and Internet of Things technology, intelligent control and management can be realized, making the LED display more intelligent, humanized and convenient. In addition, the design of the LED display is also more diverse and personalized, which can be customized and designed according to different scenarios and needs to meet various creative and design needs. At the same time, the design of the LED display also pays more attention to environmental protection and sustainable development, using environmentally friendly materials and technologies, which is more in line with the concept of green environmental protection in modern society. In short, the innovative design of LED display will become the trend of future development, injecting more vitality and power into digital marketing and the development of the digital age.