With the continuous development and depth of the digital era, LED display has become an innovative application and new trend leading the digital era. Compared with traditional outdoor advertising media, LED display can achieve more high-definition, dazzling and dynamic display effects and application scenes, thus leading the innovative applications and development direction of the digital era. At the same time, LED display can also realize more intelligent, efficient and personalized applications and services through the integration with artificial intelligence, Internet of Things and big data, providing more comprehensive, efficient and intelligent solutions for innovative applications and development in the digital era. In addition, LED display can also be integrated with urban planning and design to achieve more technological, humane and harmonious urban planning and design applications, providing more comprehensive, efficient and scientific solutions for the innovative applications and development of the digital era. In short, LED display's leading the innovative application of the digital era will become the new trend of the digital era, injecting more vitality and power for the innovative application and development of the digital era, and promoting the innovative application and development of the digital era into a more efficient, intelligent and personalized new stage.